Agency credits for the in-store creative concepts, logo and sign creation and customer facing promotional materials include The Laurel Group and 5IVECREATIVE among others.

Traditionally the reasons surrounding using a storage facility was based on life events such as relocation, downsizing, marriage divorce or acquisition. To change those perceptions lifestyle imagery was employed providing a new way to poercieve storage as a lifestyle brand that provided customers with flexiblein-home and in-office organizational storage solutions. In addition, adding retail component such as selling private label boxes, locks, moving kits, and other assorted storage products, as well as placing FedEx drop boxes in select locations, gave customers additional reasons to visit Extra Space Storage locations.